Getting Those College Applications To School Even Easier!

I hate to admit this because I didn’t think it would actually happen…this soon but I’ve been a blog less writer for almost a week and a half!  Up until then I’ve had no problems finding topics to comment on or respond to but all of a sudden it’s like the blog wall hit me, and it hit me hard.

So just when I thought about how to refuel my writing, this article shows up in my outlook email today!  Yes…I’m back in the passion of blogging and I really do like this article…so here goes.

This article is entitled, “Colleges Market Easy, No-Fee Sell to Applicants” by Jacques Steinberg.  Just when you thought something like this concept wouldn’t penetrate our higher institutions of learning; the tides they are a turning!

Several colleges are now using the same marketing tactics that credit card companies and other loan, automobile, and financing institutions have been perfecting for many years…the concept of quick ‘n easy!  Or is it quick ‘n easy?  You know I read the book “What Would Google Do?” by Jeff Jarvis and the book “Free:  The Future of a Radical Price” by Chris Anderson and thought perhaps their new found marketing ideas came out of reading these books.  After all if colleges are trying to find new ways for potential candidates to learn about the school and streamline the application process then would could be better than making it cost nothing?  No commitment, no risk taken yet the outcome could be very valuable.  Shouldn’t we look at it as more of a transformation of ideas rather than a continuance of the same?  I say hats off to those universities who have taken the leap outside of their boxes to come forth and show a willingness to take a step in the consumer’s direction!  I still think it’s up to the students and families to do their due diligence in researching the school’s programs and majors as well as housing, outside activities, student body, etc.  I don’t see it as a way of circumventing the long standing application process but as a new way of making the thought of college more hopeful and real to a wider audience.  What’s wrong with that?  The more we can ultimately educate our society, the better off we all are…don’t you think?